Strategic Initiatives

Every two years, the City Council reserves time for study and ideation around emerging, critical issues facing Woodbury. Council identifies two or three urgent, high priority focus areas. Staff then designates an implementation team with a clearly identified team leader; develops a plan with clear goals, milestones, and performance measures; and reports to Council at least once a year on outcomes or as dictated by the initiative timeline.

Criteria for an issue to rise to the level of a Strategic Initiative are as follows:

  • Alignment with City's Mission, Vision and Values
  • Consistent with existing City plans, reports and guiding documents (i.e., 2040 Comprehensive Plan)
  • Issue urgency to be addressed in the short-term
  • May result in new ways of doing business, change in the status quo and examining current practices
  • Requires resources (staff capacity and/or financial) above what is already available
  • Supports proactive, rather than reactive management (fiscal and otherwise)
  • Will result in measurable achievement during the time period supported by S.M.A.R.T goals

2019 to 2021 Strategic Initiatives

Water DropEnsure Long-Term Drinking Water Sustainability

The City of Woodbury provides municipal water service to nearly 72,000 residents and customers.

As of November, 2019, the city has lost the use of six of its 19 groundwater wells as a direct result of PFAS contamination. This well production loss will continue to strain the city's supply system, particularly during summertime peak demand. Furthermore, this issue is of high visibility and concern to Woodbury residents. The 2019 community survey reveals that the residents of Woodbury are concerned about Woodbury water.

Proceeding with this issue as a City Strategic Initiative will assist in providing the necessary research, detail and information to ensure the City Council can make informed, long-term and strategic decisions regarding the future of the City of Woodbury's water quality, treatment, and its financial sustainability into the future.

ParkEnsure Our Parks & Trails Meet the Needs of a Growing & Changing Community

The City is responsible for the management of 3,386 acres of park and recreation land, 76 sport courts, 152 miles of paved trails, 55 named parks, 19 irrigation systems, 123 athletic fields, 31 park buildings, 46 play structures, and 17,134 inventoried park trees.

Proceeding with this issue as a City Strategic Initiative will provide the necessary research, detail and focus on these assets to ensure the City Council can make informed, long-term and strategic decisions regarding preserving and enhancing our parks, forestry and recreation system through a financial plan to sustain them into the future.

SirenAdapt & Enhance Public Safety Effectiveness

The City of Woodbury is diversifying and aging, affecting service demands and how services are provided. The public safety environment is also changing and will continue to change due to local demographics, service demands, labor negotiations, City growth and development, how services are funded, City staffing and succession, state and national political influence and more.

Proceeding with public safety as a City Strategic Initiative will provide the necessary research, detail and focus on these services to ensure the City Council can make informed, long-term and strategic decisions regarding not only the City Public Safety Department, but the public safety of the community.