HealthEast Sports Center will have a new name beginning this spring: M Health Fairview Sports Center. The name change is necessary following Fairview’s 2017 merger with HealthEast and 2019 partnership with the University of Minnesota and M Physicians.
“We take pride in working through partnerships to achieve the goals of the community and look forward to working with M Health Fairview to ensure a smooth transition for our other partners, visitors and customers,” said Woodbury Mayor Anne Burt. “We have a shared mission of promoting healthy lifestyles and the sports center is a premier showcase for healthy, active living.”
The name change will be reflected on the sports center’s web page, mhealthfairviewsportscenter.com, and social media accounts beginning in March, with on-site signage changes primarily occurring in April.
In April 2017, the Woodbury City Council approved a sponsorship agreement with HealthEast (now Fairview) for naming rights to the sports center. At the end of the 14-year term, Fairview has the option of extending the partnership. No changes to the agreement are occurring as part of the building renaming, and city funds are not being used for new signage costs.
With 10 hospitals and more than 40 clinics in the Twin Cities area, including M Health Fairview Woodwinds Hospital and multiple primary and specialty clinics in Woodbury, M Health Fairview’s mission is to improve the health of their communities. Promoting active lifestyles through the partnership with the City of Woodbury is part of that mission.
In addition to continued naming rights on the sports center, M Health Fairview will seek new ways to provide convenient alternative access to health care at the facility, such as health screenings and concussion baseline testing.
Where does naming rights money go?
All of the naming rights funds the city has collected to this point through its agreement with Fairview have been placed in reserves for future projects or initiatives that promote healthy, active lifestyles at the sports center or in other areas of the community.
About the sports center
Located at 4125 Radio Drive in Woodbury, the sports center is one of the largest multiuse sports centers in Minnesota, serving the community and region with high-quality indoor and outdoor amenities. The facility, operated by the City of Woodbury, includes a 90,000-square-foot indoor field house, two indoor ice rinks, one seasonal outdoor ice rink, 36 athletic fields, a splash pad feature, and the inclusive Madison’s Place playground. It is home to three local high school hockey teams and is used by other high school athletic teams and multiple youth athletic groups. Summit Orthopedics also offers orthopedic and wellness services from its space attached to the sports center field house.